Health communication: Approaches, strategies, and ways to sustainability on health or health for all

Abstract

This chapter starts from a holistic perspective on health in the society. It makes a statement that, in order to become effective and sustainable, health communication needs to be studied, assessed, and practiced from a rights- or social justicebased position. Such an approach implies the use and integration of multidisciplinary perspectives that try to grasp the complexity of health issues from both global and local, individual, interpersonal, group, and community levels.