Purchase of Halal Products for Muslim Households in Indonesia

Abstract

This research was conducted on Muslim households in Indonesia, because Muslim households because of the understanding and application of halal principles started from families with a sample of 183 people representing one household, namely husband or wife or children. Determination of the sample using random sampling. Data analysis used multiple linear regression analysis and partial test (t). Based on the results of the regression test table, the halal marketing item (X1) shows results with a significant value of 0.0071 which means it is smaller than 0.05 which states that halal marketing has a significant influence on the interest in purchasing halal products in Indonesian households. Meanwhile, the halal awareness item (X2) shows a significant value of 0.1613, halal certification (X3) shows a significant value of 0.4848, and religious belief (X4) shows a significant value of 0.8521. Thus, the results of the regression test for variables X2, X3, and X4 stated that the results of the significant value were greater than 0.05 which stated that halal awareness, halal certification, and religious belief had no significant effect on interest in purchasing halal products in Indonesian households.