Mobile phone recommender system using information retrieval technology by integrating fuzzy OWA and gray relational analysis

Abstract

With the advancement and diversification of information retrieval technology, such technology has been widely applied in recent years in personalized information recommender systems (RSs) and e-commerce RSs in addition to data-mining applications, especially with respect to mobile phone purchases. By integrating the weights of fuzzy ordered weighted averaging (OWA) and gray relational analysis, this research calculated the recommended F1 indices of three weight calculation methods to be 20.5%, 14.36%, and 16.43% after an examination by 30 experimenters. According to the operational results attained by the 30 experimenters, the recommended products obtained by the fuzzy OWA and gray relational analysis calculation method covered the products recommended by the other two weight calculation methods with a higher recommendation effect.