The Impact of Organizational Design and Leadership on Strategic Communications

Abstract

Information warfare, including strategic communications, is be-coming ever more crucial in defending national interests and competing globally. Therefore, organizations are increasingly employing strategic communications within the information environment to pursue the organ-ization’s mission and goals. Unfortunately, many organizations lack strate-gic, structural, and environmental alignment, resulting in reduced efficiency and effectiveness of strategic communications. This article explores the current structure of many organizations defending and competing in a turbulent information environment, proposes a different configuration that balances efficiency and effectiveness, outlines the importance of in-novation, and emphasizes the strategic role of leadership throughout the organization and change process.