Increasing Globalization Business and Ecotourism Branding on the Beach of Delegan, Gresik, East Java

Abstract

Developing and managing ecotourism is an effort to utilize local resources optimally. Delegan Beach in Gresik, East Java, is an area for the management and development of ecotourism. This study aims to determine the potential resources in the Delegan beach tourism object using the Analysis Hierarchy Process (AHP) method. Based on the analysis, Delegan Beach has potential ecotourism because of the sloping beach topography, calm waves, and white sand. However, the development of Dalegan Beach as ecotourism has several obstacles, including the lack of supporting infrastructure for tourist attractions, cooperation between village communities and local governments, and poor management so that ecotourism development has not been maximized. The main priority of the policy regarding management studies and the potential of the Gresik coastal area, according to stakeholder perceptions, is the empowerment of human resources 51%, then followed by the development of tourism branding by 26% as the second priority, followed by the development of tourist destinations by 16%, and the last is ecotourism-based management. by 8%. The study's results also show that the determinants of the development of the Delegan Beach tourism area influence the forms of participation carried out by the local community. The resulting development directions include utilizing various resources, developing facilities as community business opportunities, empowering community skills, increasing area promotion, and efforts to preserve the environment.