PENGARUH SOCIAL COMPARISON TERHADAP BODY IMAGE PADA WANITA DI HARMONY FITNESS CENTER SUMBAWA BESAR

Abstract

This study aims to determine the effect of social comparison on body image of women at Harmony Fitness Center Sumbawa Besar. This research method uses descriptive quantitative method. The sampling technique in this study used purposive sampling and the determination of the large number of samples with the Slovin formula for the critical value or the accuracy limit of 10%. The sample in this study amounted to 53 women aged 18-40 years, fitness center customers, exercise intensity 2-3 times a week. The research measuring instrument used is the social comparison scale and the body image scale. The results of the analysis show that social comparison has an effect on body image in women with a significance value of Sig. 0.000 (Sig. <0.05) R Square value of 0.266 so it can be said that the higher the social comparison, the higher the body image of women.