The european community's public communication policy 1951-1967

Abstract

From its inception the European Community had a civil aim: the need to stimulate a European civil consciousness. Viewed as a pre-condition for the popular acceptance of increased European integration, this provided the rationale for the Community's public communication policy of 1951-1967. The Community pursued this civil aim through two distinct public communication approaches: popularist (1951-1962) and opinion leader led (1963-1967). We contend that the way the Community undertook its public communication policy cannot be understood without considering the Community's civil aim. This leads us to question some of the common views held concerning the significance of European public communication policy from 1951 to 1967. 1