Mapping Research Trend of Storynomics

Abstract

Storynomics is the concept of storytelling in a way that surprises listeners and readers. Currently used for marketing through advertising and can be used in a wide range of contexts. This research conducted to analyzed Storynomics research through bibliometric approach. The data used in this study is based on SCOPUS database an VOSViewer to analyze the data. The results from advanced search of dcoument in SCOPUS database found there is only 8 documents related with storynomics from 2019 until 2021. This number of documents has increased in 2021 with total is 6 documents. The most type of publication document is article with 6 documents. The countries with the most document related to storynomics is Indonesia with 2 documents. Based on VOSViewer, the results of mapping research through Storynomics are related with use, part, and study.