EXPLORING A PLATFORM APPROACH TO IMPROVE THE UPTAKE OF OFFSITE CONSTRUCTION IN HOUSEBUILDING: EVIDENCE FROM THE UNITED KINGDOM

Abstract

The purpose of this this research is to create guidance and direction for industry especially developers and / or housebuilders who can directly influence the decision-making process to create buildings and land developments that are considered more valuable. The UK has a massive housing shortage and with the added pressure of climate change and a very fragmented construction industry the need to look at smarter building methods is critical. The benefits of offsite construction are well documented but still thought of as expensive and high risk, therefore other solutions such as platforms could lower the barrier of entry and increase uptake. This study aims to investigate the current understanding of platform construction and the challenges that are contributing to its slow uptake. Qualitative research method was used and only construction professionals who have experience in offsite construction were interviewed to ensure the richest information. The study found that cost and supply are the core issues limiting uptake of product platforms. Through the continuation of government and industry collaboration, both supply and demand can be aggregated to solve these issues. However, the bar for improving knowledge and understanding across industry needs to be raised and points of recommendation are provided.