MEMBANGUN IDENTITAS VISUAL UNTUK MEDIA PROMOSI USAHA MIKRO KECIL DAN MENENGAH

  • Prawita R
  • Swasty W
  • Aditia P
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Abstract

Like most Micro, Small and Medium Enterprises (SMEs), J-Project specialized in bicycle equipment has not yet had a proper visual identity and promotion media. This makes it difficult to build brand awareness and promoting the SME. To increase competitiveness in industry, designing the proper visual identity and promotion media is needed. The methods used are literature study, observing industry competition, questionnaires distributed to 100 people bike community in the city, and interviewing the business owners. The theory used is marketing, brand theory, visual design and corporate identity theory. Output of design includes visual identity (logogram) and several media campaign to support the competitiveness such as posters, brochures, x-banner, website and other social media. Logogram has a meaning that J-Project is an SME that wants to grow and develop with the community with high spirit and sportive. With a new visual identity, J-Project wants to convey to the public that cycling is fairly cheap and easy alternative sport

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APA

Prawita, R., Swasty, W., & Aditia, P. (2017). MEMBANGUN IDENTITAS VISUAL UNTUK MEDIA PROMOSI USAHA MIKRO KECIL DAN MENENGAH. Jurnal Sosioteknologi, 16(1), 27–42. https://doi.org/10.5614/sostek.itbj.2017.16.1.3

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