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A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS

  • Gursoy O
  • Armagan E
Pressacademia (2017) 3(1) 1043-1057
DOI: 10.17261/pressacademia.2018.777
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Abstract

The main purpose of this study is to research the attitudes of consumers on the purchasing decisions of using celebrity endorsement in advertisements published in Turkey. In this study, a questionnaire study was conducted on 482 consumers over 18 years of age …

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Gursoy, O., & Armagan, E. (2017). A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS. Pressacademia, 3(1), 1043–1057. https://doi.org/10.17261/pressacademia.2018.777

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