Are Self-Presentation Influenced by Friendship-Contingent Self-Esteem and Fear Of Missing Out?

Abstract

One social media platform that is still highly favored by most people in this day and age is Instagram. Instagram users can present themselves in a visual form (eg, pictures and video) and text. Instagram promotes visual use, coupled with editing features which enable Instagram users to present themselves distinctly on social media. Friendship-contingent self-esteem is an important factor in presenting one's behavior in the context of friendly relations. However, there are negative impacts of use of social networking sites, such as lowering self-esteem, which is mediated by the fear of losing or fear of missing out (FoMO). This study aims to analyze the influence of friendship-contingent self-esteem and fear of missing out on self-presentation of Instagram users. Participants of this study were 326 male and female Instagram users spread across several provinces in Indonesia. This study uses Structural Equation Modeling (SEM) to construct an empirical model of friendship-contingent self-esteem, fear of missing out, and self-presentation which fits the data. Results show adequate goodness of fit, however, the only variable found to influence self-presentation was only fear of missing out. Friendship-contingent self-esteem was found to affect the fear of missing out, while friendship-contingent self-esteem did not affect self-presentation. Apakah Presentasi Diri Pengguna Instagram dipengaruhi oleh Friendship-Contingent Self-Esteem dan Fear of Missing Out? Abstrak Salah satu media sosial yang hingga saat ini masih digemari oleh kebanyakan orang, yaitu Instagram. Di Instagram para pengguna dapat mempresentasikan dirinya dalam bentuk visual (misal, gambar dan video) dan tulisan. Instagram sangat mengedepankan visual dalam penggunaannya, ditambah dengan fitur-fitur edit yang ada pada Instagram membuat para penggunanya memiliki perbedaan dalam mempresentasikan dirinya di media sosial. Friendship-contingent self-esteem merupakan faktor penting dalam mempresentasikan diri perilaku seseorang dalam konteks hubungan persahabatan. Namun, adapun dampak dari penggunaan situs jaringan sosial dapat menurunkan self-esteem seseorang yang dimediasi oleh rasa takut kehilangan atau fear of missing out (FoMO). Penelitian ini bertujuan untuk menganalisis pengaruh friendship-contingent self-esteem dan fear of missing out terhadap self-presentation pengguna instagram. Partisipan penelitian ini berjumlah 326 orang pria dan wanita pengguna Instagram yang tersebar di beberapa provinsi di Indonesia. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk mengonstruksi model empiris friendship-contingent self-esteem, fear of missing out, dan self-presentation yang fit dengan data. Hasil dari penelitian ini adalah didapatkan goodness of fit yang baik, namun demikian setelah ditelaah lebih lanjut yang berpengaruh pada variabel self-presentation hanya fear of missing out. Sedangkan friendship-contingent self-esteem berpengaruh terhadap fear of missing out, dan friendship-contingent self-esteem tidak berpengaruh terhadap self-presentation. Citation: Salim, F., Rahardjo, W., Tanaya, T., & Qurani, R. (2017). Is self-presentation of Instagram users influenced by friendship-contingent self-esteem and fear of missing out? Makara Hubs-Asia, 21(2): 70-82, DOI: 10.7454/mssh.v21i2.3502 71 Salim, et al.