The Effect of Market Orientationand Entrepreneurship Orientation on Business Performance of Dairy Cattle Breeders in DKI Jakarta Province through Dynamic Capabilities as Intervening Variables

Abstract

This research aims to determine and to analyze the effect of market orientation and entrepreneurial orientation on the business performance of dairy farmers through dynamic capabilities in DKI Jakarta Province. This study uses an explanatory analysis approach, where each variable stated in the hypothesis is observed through testing the causal relationship between the independent variables and the dependent variable. It also tests the mediating variable, in this case the dynamic capability, as the observed variable to mediate a direct relationship between variables; the independent (market orientation and entrepreneurial orientation) on the dependent variable (dairy cattle business performance). The result of the study shows that  market orientation has a direct positive effect on improving the business performance of dairy farmers in DKI Jakarta Province.