Public policy and media frames: the debate over migration in Brazil

Abstract

The main goal of this article is to provide a good basis to assess the way media frames are embedded in a wider social scenario, and how public and political preferences can be researched through media debate. The methodology adopted allows for an analysis of newspaper articles that can show broader trends of the debate and serve as a thermometer to measure public debate. It can further highlight details and enable in-depth analyses of media discourse. The article explores the interconnectedness of media debate and policy-making process by means of the analysis of articles published in a Brazilian newspaper between 2009 and 2010. Quantitative and qualitative methodologies are employed to identify the frames used in media and to offer insights of their relationship with the political debate. The ongoing political debate has raised attention to the issue of migration, with a great numbers of actors expressing very diverse points of view. A broader public debate has been initiated and some portions of it find voice in different means of communication. The paper argues that changes in the public and in the media debate are a response to changes in the political debate, while at the same time the first two also help to outline the latter. [PUBLICATION ABSTRACT]