Compulsive Buying Behaviour in Estonian Market

Abstract

This research is conducted about compulsive buying behaviour in Estonia. The current research purpose is to find out how many people are affected by compulsive buying behaviour in Estonia and what factors are influencing this phenomenon. The research compares compulsive and usual buyers’ behavioural differences. The sample was 310 respondents and the research revealed that 8% of the respondents were compulsive consumers. Compulsive behaviour is influenced by materialistic factors.