Green innovation influenced by employee innovative work behavior via moderating role of innovative leaderships

Abstract

This study examines the dynamics of digital and green innovation within organizational contexts, focusing on the interplay between innovative work behavior, innovative leadership and the adoption of digital technologies. Survey data were collected from employees working in private sector organizations in Saudi Arabia, using a questionnaire encompassing key constructs related to digital and green innovation. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing significant relationships between the variables under investigation. The results indicate that innovative work behavior positively influences digital innovation, while digital innovation in turn facilitates green innovation. Innovative leadership emerges as a critical factor influencing both digital and green innovation, with strong positive associations found between innovative leadership and innovation outcomes. Furthermore, the study underscores the importance of fostering a culture of innovation and investing in leadership development to drive both digital and green innovation effectively. The implications of these findings extend to organizations, policymakers and researchers, highlighting the importance of promoting innovation and sustainability initiatives in organizational and societal contexts. This study contributes to the understanding of the drivers of digital and green innovation, offering insights for organizations seeking to enhance their competitiveness and promote environmental sustainability in an increasingly digitalized world.