El Cine de animación, transmisor de marcas y valores culturales

Abstract

This article is part of a comprehensive research on the film image as an advertising medium. We study the advertising insertion on animation cinema for being preferred for several audiencies as entertainment option. The results prove that animated film is an interesting platform to analyze the advertising strategies used by companies and institutions to disseminate messages and ideologemes. Concealed advertising is the most frequent, where the brand placement is reaching greater presence.