The important of great storytelling in Malaysia animation industries

Abstract

Malaysian animation industry have successfully become one of the main media in promoting Malaysian culture especially to local people. The combination of Malaysia unique traditional and modern culture in animation seems to become one of the key factors. One of Malaysia local animation studios known as Les Copaque is the closest model that we can see to use our unique culture in their animation series called Upin Dan Ipin. However, unique culture and animation without proper storytelling will lead to nothing. Therefore, this research is to study on how important is storytelling in creating a good animation that can make an impact to a viewer and memorizing how great the story is.