Traditional Market Management Model Based on Digital Marketing

Abstract

The goal of this study was to see how traditional market management based on digital marketing is done in Medan. This study also looked at how the factual model worked at a typical market in Medan City..Researchers also intended to examine the conceptual model and the performance of marketing management models in conventional market centers in Medan City using digital marketing..The research and development (R&D) approach was applied in this study. The conceptual model, theoretical model, hypothetical model, and final model were all stages of the development model in this study. The process of building a.. traditional market management model based on digital marketing was divided into three groups of activities: (1) preliminary investigations (pre-development), (2) model development, and (3) testing are all steps in the development process (model application). The data gathering strategies used in this study were qualitative and quantitative research approaches. Observations, interviews, and document studies were used to collect qualitative data. Meanwhile, a questionnaire was provided to 65 vendors in 6 Traditional Market Centers in Medan City to collect quantitative data. Based on the outcomes of research conducted in six (six) traditional market centers in Medan City, it may be inferred (1) Traders have used social media platforms to communicate with their clients, according to factual model studies based on interviews and observations in 6 (six) traditional market places in Medan City.The utilization of digital platforms, on the other hand, is inefficient because it fails to capture the attention of consumers. Traders will need to be original and creative in order to capture clients' attention through digital marketing in this situation. (2) It can be concluded, based on a study of a digital marketing-based traditional market management conceptual model conducted in 6 (six) traditional market centers in Medan City, that digital marketing-based traditional market marketing management in Medan City tends to be in the category "Not enough." It suggests that significant changes are needed to increase and improve the accuracy of traditional market marketing management based on digital marketing. (3) It may be decided that the digital marketing-based traditional market management model is "Enough" based on the effectiveness of the digital marketing-based traditional market management model in 6 (six) traditional market centers surrounding Medan. This implies that each indicator met or exceeded expectations, and that the trend will "be even better" if it continues.