Contributing Factors to the Attractiveness of Natural Medicine Products

Abstract

The study intended to identify factors contributing to the attractiveness of natural medicine products. A total of 185 respondents were asked using self-made questionnaire that has reliability of 78 to 91 percent. Three contributing factors were identified they are medicinal properties, product appearance, and distribution channel. No significant relationship was found between the contributing factors and income levels of the respondents. No significant relationship was found between the contributing factors and age group. A significant relationship was found between the contributing factors and education level of the respondents.