Management Model for Micro and Small Enterprises Supported by Maslow's Theory: An Option for Graphic Industry in Brazil

Abstract

Brazil's graphic industry is mainly composed by Micro and Small Enterprises (MSE), that are undergoing technological and market threats. The proposal of this study is to analyze the feasibility in elaborating a simple and practical management model, based on Maslow's Hierarchy of Needs Theory, for application on MSEs in the graphic branch. The feasibility analysis was performed through the similarities between humans and businesses: a method much used for the development of management tools. It has been revealed, in the analysis of prepositions for the development of a theory of motivation, a high similarity between the original text applied on humans and their interpretation for application in business, which opens doors for the development of the proposed management model. © IFIP International Federation for Information Processing 2014.