This paper provides an empirical examination of consumer attitudes towards auto maintenance, interrelationships among various maintenance tasks, and distinguishing characteristics of do-it-yourselfers. Data drawn from a national probability survey of motor vehicle owners are used to study the choice between do-it-yourself maintenance and a paid-mechanic alternative. A principal components analysis suggests that prevailing attitudes can be represented by three underlying dimensions. Several variables are also identified for profiling do-it-yourselfers.
CITATION STYLE
Cavusgil, S. T. (2015). Attitudes Towards Auto Maintenance and the Extent of Do-It-Yourself Activity. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 498–501). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_118
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