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Embracing Technology Advancement in Banks for the Marketing Orientation Efforts in Malawi

  • Kadango E
TEXILA INTERNATIONAL JOURNAL OF MANAGEMENT (2017) 3(2) 17-28
DOI: 10.21522/tijmg.2015.03.02.art002
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Abstract

… concept thereby allowing entrenchment of marketing orientation in the service industry in … how marketing orientation and technology have enabled the implementation of the marketing …

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Kadango, E. P. T. (2017). Embracing Technology Advancement in Banks for the Marketing Orientation Efforts in Malawi. TEXILA INTERNATIONAL JOURNAL OF MANAGEMENT, 3(2), 17–28. https://doi.org/10.21522/tijmg.2015.03.02.art002

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