Consumers are hesitant in choosing generic medications as they are under the assumption that they are not as safe nor effective as brand medications. However, pharmacists do have the education and training to know that this is not the case. The aim of this study was to determine pharmacists’ preference of generic versus brand over-the-counter (OTC) medication for their personal use as self-treatment for various health symptoms.
Patel, M., Slack, M., Cooley, J., & Bhattacharjee, S. (2016). A cross-sectional survey of pharmacists to understand their personal preference of brand and generic over-the-counter medications used to treat common health conditions. Journal of Pharmaceutical Policy and Practice, 9(1). https://doi.org/10.1186/s40545-016-0066-6