PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ZAFI STUDIO DI MANGARAN SITUBONDO

  • Maulida A
N/ACitations
Citations of this article
18Readers
Mendeley users who have this article in their library.

Abstract

This study aims (1) to determine the effect of variable service quality, price and promotion on purchasing decision variables (2) to determine the effect of variable service quality, price and promotion on purchasing decision variables simultaneously on purchasing decision variables (3) to determine the effect of variable service quality, price and promotion on purchasing decision variables dominantly on purchasing decision variables. The result of this research is multiple linear regression equation Y = 1.968E-16 + 0,830X1 + 0,189 X2 + (-0,162X3) + e. Service quality has a significant positive effect with a value of 15,030, of 1.986, price has a significant positive effect with a value of 3,101, of 1.986, and promotion has a significant positive effect of -2,686, amounting to 1.986. Simultaneously, service quality, price and promotions affect purchasing decisions with a value of 86,9673, 2.71.. The variable that has the most dominant influence in this study is service quality with a value of 15,030.

Cite

CITATION STYLE

APA

Maulida, A. (2022). PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ZAFI STUDIO DI MANGARAN SITUBONDO. Growth, 19(2), 170. https://doi.org/10.36841/growth-journal.v19i2.1608

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free