The use of digital content in increasing consumer awareness and interest towards electric bicycles

Abstract

In efforts to promote environmentally friendly products like electric bicycles, digital marketing strategies continue to evolve to meet the informational and persuasive needs of potential consumers. This study aims to investigate the impact of digital content usage on increasing consumer awareness and interest in electric bicycles. The research method employed is a literature review, searching for related literature. The findings indicate that creative, educational, and interactive visual content plays a significant role in building brand awareness and driving consumer interest. A multi-platform strategy that utilizes social media, blogs, and email marketing has proven effective in reaching a broader target audience. Additionally, personalized content, the use of influencers, and interactive dialogue between the brand and consumers can enhance engagement and the likelihood of conversion. This research provides insights into best practices in digital marketing for sustainable products, offering strategic recommendations for electric bicycle industry players, and suggests directions for further research in digital marketing dynamics.