Analysis on Current Situation and Forecast of Chinese Online Education Industry

Abstract

Affected by the epidemic of the COVID-19, classroom teaching has been suspended and demand of online education is increasing, which has a far-reaching impact on educational industry. The competition of online education companies is becoming fiercer. It is necessary to discuss the feasibility of online education and a future development. T arefore, finding potential of online education and analyzing encounter problems is the main purposes. Aiming at middle school students, this article uses questionnaire survey and statistic to summarize the current status of online education in China from three aspects: geographical distribution of usage, the hours and pricing issues of online education companies, consumer intentions and consumer concerns. The gray model will be applied to predict the development potential of online education and provide effective suggestions to the education community. The selected institutions are mainly educational institutions of well-known domestic brands.