Theory-Driven Approach for Facilitation of Planning Health Promotion or Other Programs

Abstract

Abstract: This article revises and extends Chen’s (1990) theory-driven framework to address program development. The theory-driven approach to program development is useful for evaluators to facilitate stakeholders in strengthening program plans before implementation. Using this approach, evaluators are able to assist stakeholders in systematically developing a program theory for what they are proposing to do in a program. The theory-driven approach can ensure that crucial components and steps are systematically incorporated into the program plan. This article discusses in detail strategies and techniques for applying the theory-driven approach to program planning and development. It also provides two concrete examples of health promotion programs to illustrate such application.