Suiza en la aventura de la mancha: Patrimonio y turismo cultural en los años del desarrollismo español

Abstract

In 1972 a group of Swiss and German travel agency directors came to Spain to visit the region of La Mancha in order to learn about the tourist resources that this region could offer. During General Francós dictatorship, tourist activities experienced a boom through foreign mass tourism mainly focused on the coastal areas. But in this case the administration prepared a project to attract them to inland tourism, specifically La Mancha.