Partnership Model for the Implementation of Corporate Social Responsibility State own Company in Coastal Community Empowerment Programs in Cilegon City

Abstract

Cilegon City already has the Cilegon Corporate Social Responsibility (CCSR) Institution which is a mutual agreement between the Cilegon City government and companies in the distribution of corporate CSR. However, the distribution of state-own company CSR to coastal communities has not become a priority. The problem is focused on the form of empowerment given to coastal communities in Cilegon City who are economically categorized as poor families. The purpose of this study is to determine the partnership model for implementing corporate social responsibility from state-owned enterprises in empowering coastal communities in Cilegon City. To approach this problem, the Partnership pattern, according to Wilson, is used. Data were collected through interviews, observations, and literature studies and analyzed qualitatively by case studies. The results showed that the fishermen's group in Cilegon City was already centralized in the location of the fishing bases in Pulo Merak Districts, namely Tanjung Pujut and Kelapa Tujuh, while the fishing bases in Ciwandan were located in Tanjung Leneng. The number of heads of fishing families is 167 people with the education level mostly junior high school. The results also show that the partnership model for implementing CSR in the two regions is also different. CSR partnerships in Ciwandan tend to be counter-productive, where the environmental development funds provided by the company are centralized to NGOs. Assistance for fishermen depends on their proximity to the NGO. The assistance provided is in the form of necessities during the high tide season. Meanwhile, the productive partnership pattern is implemented in Pulomerak Districts through synergy between the sub-districts government where CSR/environmental development funds are directly given to fishermen's families and fishermen in the form of nets, boats, and other fishing equipment, including establishing a fishing base on company land. In addition, food assistance is also provided during the high tide season. The conclusion is that the distribution of CSR funds through CCSR should also touch the coastal communities of Cilegon City.