Net Zero Nonsense? A Greenwashing Guide for Association Events

Abstract

This article examines the challenges of assessing environmental claims and avoiding misleading information. The article explores the complexities of net zero and emphasises the significance of frameworks such as the Science Based Targets initiative (SBTi) and the Race to Zero. SBTi ensures adherence to scientific guidelines and specific activities, while Race to Zero mobilises organisations to achieve net zero by 2050. The article highlights the High-Level Expert Group on Net- Zero Emissions Commitments of Non-State Entities, which provides criteria to reduce greenwashing risks. It emphasises the need to transition from voluntary commitments to regulated requirements. The article urges organisations to act, collaborate, and evaluate net zero claims using credible tools. It warns against being climate bystanders and emphasises the importance of participation, ambition, and addressing greenwashing to meet the climate challenge.