Specifying and reporting complex behaviour change interventions: The need for a scientific method

Abstract

Complex behaviour change interventions are not well described; when they are described, the terminology used is inconsistent. This constrains scientific replication, and limits the subsequent introduction of successful interventions. Implementation Science is introducing a policy of initially encouraging and subsequently requiring the scientific reporting of complex behaviour change interventions. © 2009 Michie et al; licensee BioMed Central Ltd.