TECHNOLOGY OF SPIRAL DYNAMICS IN THE CONTEXT OF DETERMINING THE DETERMINANTS OF STRATEGIC DEVELOPMENT

Abstract

In modern economic conditions, enterprises function and develop as a complex organism. That provides the vital potential of each enterprise separately. The answer to this is the integration of psychological and managerial science. The potential for change of each enterprise causes not only the difference between organizations but also determines the success of their functioning and survival in the conditions of transformation. The successful functioning of the company also requires a solid foundation in material, financial and human resources, however, the peculiarities of the formation and development of the latter today are transformed the most. Simply diagnosing the statics of human resources actually gives nothing to manage. The category of formation of the leadership potential and transformation of motivational models of personnel in the conditions of pandemic, bifurcation, change of living conditions, transition to remote models, etc. is becoming more and more important. Over the past 20 years, business-leading systems in all developed countries have been transformed into practical, dynamic, and most effective techniques. One of the most popular and interesting is spiral dynamics. It is basically a very complex biopsychosocial model of development with a clear distribution system, but it is beautiful, comfortable and works well. Spiral dynamics is a theory developed by scientist Clare W. Graves. This is a kind of classification of the dominant types of thinking, both individual and social cultures of any scale: from family to conglomerate with hundreds of thousands of employees. According to the scientist and his followers, human thinking develops and transforms from one balanced state to another. Paradigms and value systems do not change chaotically, but according to prescribed rules. The development of each previous state is always the basis for the next. The question for business is not just how to diagnose the state of development level of the company's spiral dynamics, but to find the right indicators of the company's dynamics, which would clearly combine financial and economic success, innovation and technological development and socio-psychological models of the corporate culture. The methodological basis of the study is a system of general scientific and special methods, which allowed to investigate the resistance of the state of the strategic potential to a certain level of spiral dynamics of development. The study was based on the use of the method of comparison, generalization - to clarify and formalize the essence of the concept, correlation and regression analysis - to build multi-factor regression models, calculate predictive values of integrated indicators of the leadership potential for each subsystem, optimize subsystems, determine the degree of influence of the leadership potential on the type of corporate culture; the graphic-analytical method - to provide clarity of the material and schematic representation of a number of theoretical and practical provisions of the study. Methods of computer processing, analysis and display of information using Microsoft Excel, STATISTICA were used for complex analysis. The information base includes official publications of international organizations, expert assessments of rating agencies, monographs, basic scientific developments of domestic and foreign authors, materials of scientific conferences, domestic and foreign publications, electronic resources of the Internet, etc.