Technology acceptance model for mobile payment adoption in urban India

Abstract

Digital economy is driven by 02 key factors – First is the mobile payment ecosystem driven by banks, commercial institutions, NBFCs. Second one is the ability of the user to adopt and use the mobile payment systems offered by the above. This paper examines the mobile payment technology adoption levels amongst urban users in India with specific focus on Chennai. The authors focuses on user-centric factors and evaluated the adoption based on UTAUT model to understand the user acceptance of mobile payment systems in urban India. UTAUT provides a useful tool for mobile payment companies to assess the likelihood of success of innovations, feature additions in their applications and helps them understand the drivers of acceptance to proactively design their marketing and design interventions. Our study will support managers is improving the adoption rate of mobile payments amongst late adopters amongst urban users.