Vertical video. A review of the literature on communication

Abstract

New Media have modified the production and use we make of the static and dynamic images displayed on our mobile devices. The audio-visual panorama is full of possibilities for combining formats and resources. In recent years, the verticalisation of the screen has arrived as a support for audio-visual communication in Communication and Information Technologies. This research sought to know the published literature on video in vertical format where a narrative-type bibliographic review was selected. To this end, the Web of Science, Scopus and Google Scholar databases were consulted using a search strategy. The published scientific evidence can be divided into discussion about the relationship between the image and the device, the aspect ratio, the supports and formats of the New Media, vertical video in social networks and guidelines on the grammar of vertical video. One main conclusion is that the vertical format challenges traditional conceptions and leads to visual/spatial, stylistic and aesthetic adjustments that determine a new way of seeing and experiencing media and communication platforms. This review of the literature makes clear the lack of thematic scientific bibliography available.