Challenges and prospects of legal regulation of advertising on online platforms

Abstract

Online advertisement provides marketers with a low-cost way of reaching large and diverse customers. Some of the spaces utilised by businesses to advertise products include Facebook, Google, and other social networking platforms. Like traditional media, online advertisement is subject to legal regulation. The paper aimed to critically evaluate the challenges and prospects of legal regulation of ads on online platforms. Through a well-conducted literature review of 20 scholarly sources, the article identified the primary challenges as the dynamic nature of technology, false advertising, data privacy issues, and problems related to safeguarding firms from defamatory interviews. Despite the challenges, the research found opportunities such as strengthening privacy laws, detecting false advertisements, and regulating the online marketing of unethical or potentially harmful products. Policymakers, particularly in Congress, must remain aware of the borderless nature of the Internet and the opportunities and threats it avails to regulatory authorities. Moreover, the research underscores the significance of training and capacity-building to guarantee compliance.