Disney Marketing Strategy Review

Abstract

This research is mainly our research on Disney's global marketing strategy. To have a deeper understanding of Disney's global development planning and marketing strategies and draw a regular summary to help more people learn from successful experiences, we did the following research. We have conducted a targeted analysis and summary by studying the customer groups of two different Disney companies at home and abroad. We start from the four aspects of product experience, marketing means/methods, marketing culture, and marketing objects. Most of the research is relatively rich, but we lack more data support levels, so the research looks deeper. Research prospect