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Popularity spikes hurt future chances for viral propagation of protomemes

Communications of the ACM (2018) 61(1) 70-77
DOI: 10.1145/3158227
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Abstract

Once a meme gets popular, it will have to evolve to keep being popular.

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APA

Coscia, M. (2018). Popularity spikes hurt future chances for viral propagation of protomemes. Communications of the ACM, 61(1), 70–77. https://doi.org/10.1145/3158227

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