AUDIENCE RECEPTION ANALYSIS OF THE MEANING OF BODY POSITIVITY IN @MICELLAHALIM'S INSTAGRAM STORY

Abstract

The Instagram story uploaded by the @Micellehalim account on July 10, 2021, was met with controversy, because the upload criticized the new Victoria's Secret Angels campaign, which held the "Plus Sized Models" campaign on its runway. Unlike the runway models in previous years who were always tall, skinny and slim. By uploading Michelle Halim's content regarding body positivity, there are pros and cons regarding the meaning conveyed by Michelle Halim. The purpose of this study is to find out how audiences from different backgrounds interpret messages in the form of text content delivered by Michelle Halim regarding body positivity. The author uses a qualitative approach to find out how the audience interprets the body positivity view presented by Michelle Halim, using interviews and documentation methods. The theory used in this study is the theory of meaning from Stuart Hall which is divided into three positions, namely dominant, neutral and oppositional. The results of this study concluded that the four informants interpreted the body positivity message conveyed by Michelle Halim through the uploaded content of her Instagram story text with different meanings for each concept issue described.