Competition and management of wood-cement compositions among light concretes in the market of construction materials

Abstract

The paper describes the stages and motivation of a reasonable choice when purchasing construction materials for low-rise housing in B2C and B2B segments. Due to the optimal combination of indicators of strength, thermal conductivity, low cost in the market of construction materials for low-rise housing, light concretes took a stable position as a thermal insulation construction material. Light concretes are divided into aerated concretes and foam concretes, as well as concretes based on wood-cement compositions. The volumes of aerated and foam concrete production and consumption are hundreds times as high as the production of wood-cement compositions. The negative attitude of the consumers to the processed products and the high price of such materials are deterrence to the wide distribution of wood-cement compositions in low-rise housing. The policy of integrated use of renewable wood resources can be the basis for increasing the production and consumption of wood-cement compositions.