Construction of Agricultural E-commerce Platform in China

Abstract

The decentralized management of agricultural production is inconsistent with the big market and circulation in China. Agricultural e-commerce platform can help connecting supply and demand better. The paper analyzes the application and characteristics of agricultural e-commerce in China and points out that the construction of agricultural e-commerce platform is the first step in the development of agricultural e-commerce. Combined with the situation and characteristics of the Chinese agriculture, several construction frames are given for the development of agricultural e-commerce platform. For example, big enterprises build third party agricultural public trade platform under the guide of the government based on market operation. And then local government may lead to construct collaborative agricultural e-commerce platform to integrate the local resources. At the same time, some strategies should also be implemented in order to realize the sustainable development of the platform, especially the application of mobile e-commerce.