External forces and sector fragility: a policy perspective on Scotland’s self-catering industry

Abstract

This study examines the challenges and opportunities facing Scotland's self-catering sector, based on insights from a comprehensive survey by the Association of Scotland’s Self-Caterers (ASSC). Using a mixed-methods approach, it combines quantitative data with qualitative insights to offer a nuanced understanding of the sector. Despite growing consumer demand, the industry faces significant pressures, including rising living costs, evolving consumer behaviours, dynamic shifts in tourism markets, tightening regulatory frameworks, and negative political and media narratives. These challenges are exacerbated by concerns about overtourism and anti-tourism sentiments, testing the sector's resilience and adaptability. The study contributes both theoretically and practically by exploring the cumulative effects of these externalities, offering evidence-based insights for industry practices and tourism policymaking. Recommendations emphasise fostering a supportive regulatory environment and promoting sustainable growth to safeguard the sector’s viability. The findings underscore the importance of embedding resilience and adaptability into tourism management strategies, aligning with broader goals of sustainable tourism development. This research advances understanding of Scotland's self-catering sector while contributing to wider academic and policy discussions, offering value for practitioners, policymakers, and academics focused on tourism governance and sustainable development.