A study on impact of an affiliate marketing in e-business for consumers’ perspective

Abstract

Affiliated marketing is a type of online marketing technique where a publisher promotes a business through an advertisement on their web site and that leads to business rewards the affiliate with commission each time a visitor, customer generates sales. Affiliate marketing defined as performance marketing and associate marketing. Affiliate marketing integrates with 3 parties:-Advertiser, Publisher, and Consumer. Advertisers can be selling of any companies products like electronics, books, clothing, and air tickets online or could be insurance company selling policies etc. Publisher means who promotes advertiser’s products or services through its website or blog. Consumer is the king and very prominent to part of this cycle who attract the advertisement and then makes an action (click) from publisher’s website to advertiser’s website and after purchased a product that is called conversion. This article find out the inner workings of affiliate marketing. It defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term win‐win relationship. Affiliate marketing is mainly used to mainstream marketing strategy for e‐commerce businesses in the future. A mixed method approach was adopted to analyse the consumers’ perspective, via an online questionnaire. The results of the overall rating of product price, quality & time of trend to buy and promote the product in a easy way to reach customers in the online itself. Keywords: