The automotive industry and the increasing relevance of a consumer perspective: A research agenda

Abstract

The deep transformations occurring in transports and mobility call for automakers and other actors in the automotive industry to gain further insights on the mechanisms underpinning behaviours of commuters, which represent the key-actor in determining the success or failure of any industrial initiative or public policy in the sector. The present article provides a detailed overview of the state-of-the-art of research on the determinants of car use, identifying relevant gaps of knowledge and advancing a research agenda to overcome the limitations of current studies hindering their effectiveness in providing a valuable informational background on which to build sound strategies.