Transforming and facilitating health care delivery through social networking platforms: evidences and implications from WeChat

Abstract

Objectives: Telehealth or remote care has been widely leveraged to provide health care support and has achieved tremendous developments and positive results, including in low- and middle-income countries (LMICs). Social networking platform, as an easy-to-use tool, has provided users with simplified means to collect data outside of the traditional clinical environment. WeChat, one of the most popular social networking platforms in many countries, has been leveraged to conduct telehealth and hosted a vast amount of patient-generated health data (PGHD), including text, voices, images, and videos. Its characteristics of convenience, promptness, and cross-platform support enrich and simplify health care delivery and communication, addressing some weaknesses of traditional clinical care during the pandemic. This study aims to systematically summarize how WeChat platform has been leveraged to facilitate health care delivery and how it improves the access to health care. Materials and Methods: Utilizing Levesque’s health care accessibility model, the study explores WeChat’s impact across 5 domains: Approachability, Acceptability, Availability and accommodation, Affordability, and Appropriateness. Results: The findings highlight WeChat’s diverse functionalities, ranging from telehealth consultations and remote patient monitoring to seamless PGHD exchange. WeChat’s integration with health tracking apps, support for telehealth consultations, and survey capabilities contribute significantly to disease management during the pandemic. Discussion and Conclusion: The practices and implications from WeChat may provide experiences to utilize social networking platforms to facilitate health care delivery. The utilization of WeChat PGHD opens avenues for shared decision-making, prompting the need for further research to establish reporting guidelines and policies addressing privacy and ethical concerns associated with social networking platforms in health research.