La comunicación como factor clave en la implantación de la responsabilidad social corporativa: El caso de Crédit Agricole España

Abstract

This paper considers the role of communication in the implementation of corporate social responsibility (CSR) as a vital management system for achieving advantages and motivation in employees. The paper also highlights the relevant functions assumed by information professionals to overcome communication deficiencies and lack of knowledge about these relatively new areas of responsibility. A case study of Crédit Agricole España (CAE) is presented, with results that highlight the importance of all the communication-related aspects of implementing CSR.