The implementation of participatory communication development

Abstract

This study focuses on the communication development model that is applied by the government in the implementation of the Bali Mandara program in Bali Province, where communication barriers are often one of the inhibiting factors of the implementation of various Bali Mandara programs. Bali Mandara is a program aimed by the provincial government of Bali for the welfare of the Balinese people. Bali Mandara is an abbreviation for safe and peaceful progress. This research is motivated by the desire of the government to realize the welfare of the community which is part of the functions and duties of the regional government, including the provincial government of Bali. The vision that was set forth in the Bali Provincial RPJMD 2008-2013 was "Realization of a Qualified Regional Development Plan towards Bali Mandara". In its implementation, this program has had a significant impact on the welfare of Balinese people. But communication barriers are one of the factors inhibiting the implementation of the various Bali Mandara programs. Communication is a process of conveying information from someone to others in the hope of a common understanding and perception. In order to have a common perception between the government and the community with regard to the objectives, vision, and mission of the Bali Mandara program, it requires communication development in the implementation of the Bali Mandara program itself. The purpose of this study is to determine the implementation of perspective communication development applied. This study was examined using qualitative research methods and used several methods of data collection such as in-depth interviews, focus group discussions (FGD), documents and observations. The findings of this study are to elaborate on the meaning of the Bali Mandara program in the perspective of communication development and to elaborate on the implementation of participatory communication development in the digital era.