Understanding the Spread of Fake News: An Approach from the Perspective of Young People

Abstract

The COVID-19 pandemic and the boom of fake news cluttering the internet have revealed the power of social media today. However, young people are not yet aware of their role in the digital age, even though they are the main users of social media. As a result, the belief that older adults are responsible for information is being re-evaluated. In light of this, the present study was aimed at identifying the factors associated with the spread of fake news among young people in Medellín (Colombia). A total of 404 self-administered questionnaires were processed in a sample of people between the ages of 18 and 34 and analyzed using statistical techniques, such as exploratory factor analysis and structural equation modeling. The results suggest that the instantaneous sharing of fake news is linked to people’s desire to raise awareness among their inner circle, particularly when the messages shared are consistent with their perceptions and beliefs, or to the lack of time to properly verify their accuracy. Finally, passive corrective actions were found to have a less significant impact in the Colombian context than in the context of the original model, which may be explained by cultural factors.