Language ideologies and self-Orientalism: Representing English in China Daily travelogues

Abstract

While there is plenty of scholarship on the spread and study of English in China, scarce attention has been paid to representations of English in tourism discourses about China. This article aims to explore language ideologies undergirding representations of English language use in 253 travelogues from China Daily published since 2000. Findings show that most prominently in China Daily "standard"English was represented as a lingua franca for travel in China, a language of prestige, and a means of Othering. Some places are demarcated from others due to the lack of English-language services. Chinese people's way of using English was reduced to Chinglish, a pejorative term indicating inappropriate or incorrect usage of English. Chinese use of English was thus ridiculed as an inferior Other. This critical discourse analysis of tourism discourses about China emanating from within the country demonstrates one facet of Orientalism-self-orientalism. CD's self-orientalist strategies were embedded in oppositional East-West ideologies that set an inferior China against a superior West.