Climate change engagement: Results of a multi-Task game with a purpose

Abstract

Addressing the challenge of engaging people with climate change, this paper sheds light on the Climate Challenge, a crowd sourcing application in the tradition of games with purpose that relies on different strategies for informing and inviting users to adopt sustainable lifestyle choices. Towards building an extensive perspective of engagement, we statistically analyse specific game strategies based on users' participation and performance, and build a panorama of users' positioning in a behaviour change process. Preliminary results suggest features that should be considered in a Climate Challenge design roadmap.